GA Applications · New Zealand
New Zealand regions, connected to digital strategy
Every region combines a different mix of people, industries, geography and customer behaviour. These guides connect official context with practical website decisions, then link into district, city, town and locality pages.
Regional guides
- Northland / Te Tai Tokerau — 194,007 people (2023 Census)
- Auckland / Tāmaki Makaurau — 1,656,486 people (2023 Census)
- Waikato / Waikato — 498,771 people (2023 Census)
- Bay of Plenty / Te Moana-a-Toi — 334,140 people (2023 Census)
- Gisborne / Te Tairāwhiti — 51,135 people (2023 Census)
- Hawke's Bay / Te Matau-a-Māui — 175,074 people (2023 Census)
- Taranaki / Taranaki — 126,015 people (2023 Census)
- Manawatū-Whanganui / Manawatū-Whanganui — 251,412 people (2023 Census)
- Wellington / Te Upoko o Te Ika a Māui — 520,971 people (2023 Census)
- Tasman / Te Tai-o-Aorere / Tasman — 57,807 people (2023 Census)
- Nelson / Whakatū — 52,584 people (2023 Census)
- Marlborough / Te Tauihu-o-te-Waka / Marlborough — 49,431 people (2023 Census)
- West Coast / Te Tai Poutini — 33,390 people (2023 Census)
- Canterbury / Waitaha / Canterbury — 651,027 people (2023 Census)
- Otago / Ōtākou / Otago — 240,900 people (2023 Census)
- Southland / Murihiku / Southland — 100,143 people (2023 Census)
- Chatham Islands / Rēkohu / Wharekauri — 612 people (2023 Census)
How to use the regional structure
Start with the regional market, move into the district or city that matches your customers, then compare relevant services and industry requirements. The connected structure is designed to answer both broad planning questions and detailed local ones.