GA Applications · New Zealand
Website design for Marlborough / Te Tauihu-o-te-Waka / Marlborough
Marlborough / Te Tauihu-o-te-Waka / Marlborough is home to 49,431 people in the 2023 Census. Its businesses operate across distinct towns, communities and sectors, so effective websites need both a clear regional proposition and useful paths into the places customers know.
Marlborough at a glance
A unitary region of dry valleys, globally known wine production, aviation heritage, aquaculture and the deeply indented Marlborough Sounds, with Blenheim and Picton serving different economies.
Dry eastern valleys, braided rivers, coastal ranges and drowned-valley sounds with remote communities.
People, economy and website implications
Small urban and rural communities with Māori, European and migrant seasonal-work populations. Wine is important but not the region's only economic or community identity.
Wine and viticulture, food processing, aquaculture, forestry, port and ferry services, aviation, construction and tourism.
Development context
Wine value chain; Port Marlborough and Picton ferry interface; Woodbourne aviation; aquaculture; Blenheim growth and river resilience.
Priority sectors
- Wine: match the customer journey to regional buying conditions and proof needs.
- food: match the customer journey to regional buying conditions and proof needs.
- logistics: match the customer journey to regional buying conditions and proof needs.
- aviation: match the customer journey to regional buying conditions and proof needs.
- professional: match the customer journey to regional buying conditions and proof needs.
- Marine: match the customer journey to regional buying conditions and proof needs.
- tourism: match the customer journey to regional buying conditions and proof needs.
- aquaculture: match the customer journey to regional buying conditions and proof needs.
- wine: match the customer journey to regional buying conditions and proof needs.
- trades: match the customer journey to regional buying conditions and proof needs.