GA Applications · New Zealand
Website design for Tasman / Te Tai-o-Aorere / Tasman
Tasman / Te Tai-o-Aorere / Tasman is home to 57,807 people in the 2023 Census. Its businesses operate across distinct towns, communities and sectors, so effective websites need both a clear regional proposition and useful paths into the places customers know.
Tasman at a glance
A growing unitary district stretching from Richmond and productive Waimea plains through Motueka, Abel Tasman and Golden Bay to mountain and inland communities.
Golden beaches, karst landscapes, mountains, national parks, horticultural plains, river valleys and remote Golden Bay coast.
People, economy and website implications
Predominantly smaller urban and rural communities with Māori, European and growing migrant populations. Belief and community life vary between its towns, coastal settlements and rural areas.
Horticulture, food and beverage, forestry, aquaculture, construction, tourism, creative enterprise and rural services.
Development context
Richmond and Waimea growth; horticultural water security; Port Nelson-linked exports; Motueka visitor and service economy; aquaculture and Golden Bay resilience.
Priority sectors
- Horticulture: match the customer journey to regional buying conditions and proof needs.
- construction: match the customer journey to regional buying conditions and proof needs.
- tourism: match the customer journey to regional buying conditions and proof needs.
- food: match the customer journey to regional buying conditions and proof needs.
- professional: match the customer journey to regional buying conditions and proof needs.
- Tourism: match the customer journey to regional buying conditions and proof needs.
- rural services: match the customer journey to regional buying conditions and proof needs.
- arts: match the customer journey to regional buying conditions and proof needs.
- trades: match the customer journey to regional buying conditions and proof needs.