GA Applications · New Zealand
Website design for Wellington / Te Upoko o Te Ika a Māui
Wellington / Te Upoko o Te Ika a Māui is home to 520,971 people in the 2023 Census. Its businesses operate across distinct towns, communities and sectors, so effective websites need both a clear regional proposition and useful paths into the places customers know.
Wellington at a glance
A compact capital-region network of harbour city, government, film and creative production, Hutt Valley science and industry, Porirua, Kāpiti coast and Wairarapa towns. Each corridor has a different customer base and design language.
Faulted harbour, steep hills, Cook Strait coast, Hutt Valley, Kāpiti coast and Wairarapa plains separated by ranges.
People, economy and website implications
Highly educated and diverse urban communities, significant Māori and Pacific populations in parts of the region, historic Christian institutions and a large no-religion population. Neighbourhood patterns vary substantially across the region.
Government, professional services, film and screen, technology, science, engineering, port/logistics, education, tourism, food and wine.
Development context
City-centre resilience and transport; CentrePort; Hutt science/engineering and Seaview; Kenepuru/Porirua growth; Kāpiti development; Wairarapa food, wine and visitor economy.
Priority sectors
- Government: match the customer journey to regional buying conditions and proof needs.
- professional: match the customer journey to regional buying conditions and proof needs.
- technology: match the customer journey to regional buying conditions and proof needs.
- creative: match the customer journey to regional buying conditions and proof needs.
- hospitality: match the customer journey to regional buying conditions and proof needs.
- Engineering: match the customer journey to regional buying conditions and proof needs.
- manufacturing: match the customer journey to regional buying conditions and proof needs.
- science: match the customer journey to regional buying conditions and proof needs.
- trades: match the customer journey to regional buying conditions and proof needs.
- retail: match the customer journey to regional buying conditions and proof needs.
- Defence: match the customer journey to regional buying conditions and proof needs.
- recreation: match the customer journey to regional buying conditions and proof needs.