GA Applications · New Zealand
Website design for Southland / Murihiku / Southland
Southland / Murihiku / Southland is home to 100,143 people in the 2023 Census. Its businesses operate across distinct towns, communities and sectors, so effective websites need both a clear regional proposition and useful paths into the places customers know.
Southland at a glance
A southern region of productive farming, food processing, engineering, energy-intensive industry, Fiordland, Rakiura, strong provincial towns and communities with deep connections to land and coast.
Broad plains, southern coast, fiords, lakes, mountains, wetlands and Rakiura / Stewart Island.
People, economy and website implications
Strong rural and provincial community networks, Kāi Tahu connections, historic Christian institutions and growing migrant workforces in agriculture and food processing. Use local data.
Agriculture and dairy, food processing, engineering, construction, tourism, aquaculture, logistics, manufacturing and energy-intensive industry.
Development context
Invercargill city-centre renewal; food and agritech; aquaculture; Bluff and port-linked activity; tourism in Fiordland and Rakiura; energy and industrial transition planning.
Priority sectors
- Food: match the customer journey to regional buying conditions and proof needs.
- engineering: match the customer journey to regional buying conditions and proof needs.
- retail: match the customer journey to regional buying conditions and proof needs.
- health: match the customer journey to regional buying conditions and proof needs.
- logistics: match the customer journey to regional buying conditions and proof needs.
- Agriculture: match the customer journey to regional buying conditions and proof needs.
- food: match the customer journey to regional buying conditions and proof needs.
- tourism: match the customer journey to regional buying conditions and proof needs.
- trades: match the customer journey to regional buying conditions and proof needs.
- manufacturing: match the customer journey to regional buying conditions and proof needs.
- Tourism: match the customer journey to regional buying conditions and proof needs.
- marine: match the customer journey to regional buying conditions and proof needs.