GA Applications · New Zealand
Website design for Hawke's Bay / Te Matau-a-Māui
Hawke's Bay / Te Matau-a-Māui is home to 175,074 people in the 2023 Census. Its businesses operate across distinct towns, communities and sectors, so effective websites need both a clear regional proposition and useful paths into the places customers know.
Hawke's Bay at a glance
An east-coast region of food, wine, orchards, Art Deco urbanism and strong Māori communities, now also defined by flood resilience and recovery. Napier and Hastings have distinct identities and business environments.
Coastal plains, major river systems, dry hills, productive orchards and vineyards, ranges and northern Wairoa country.
People, economy and website implications
Established Māori, Christian and secular communities with growing diversity in horticultural and urban centres. Community patterns differ across horticultural, coastal and urban centres.
Food and beverage, wine, horticulture, agriculture, port/logistics, manufacturing, construction, tourism and health services.
Development context
Cyclone recovery; resilient transport and flood systems; Napier Port; Whakatu and Irongate industry; Hastings growth; food and beverage innovation.
Priority sectors
- Tourism: match the customer journey to regional buying conditions and proof needs.
- port: match the customer journey to regional buying conditions and proof needs.
- professional: match the customer journey to regional buying conditions and proof needs.
- food: match the customer journey to regional buying conditions and proof needs.
- retail: match the customer journey to regional buying conditions and proof needs.
- construction: match the customer journey to regional buying conditions and proof needs.
- Food: match the customer journey to regional buying conditions and proof needs.
- horticulture: match the customer journey to regional buying conditions and proof needs.
- manufacturing: match the customer journey to regional buying conditions and proof needs.
- trades: match the customer journey to regional buying conditions and proof needs.
- tourism: match the customer journey to regional buying conditions and proof needs.
- Agriculture: match the customer journey to regional buying conditions and proof needs.