GA Applications · New Zealand
Website design across Wellington City
Wellington City connects 1 city or town grouping and 9 locality guides. The strongest website strategy here connects that geography with sector-specific customer needs instead of repeating the same message for every place.
District and market context
A compact capital-region network of harbour city, government, film and creative production, Hutt Valley science and industry, Porirua, Kāpiti coast and Wairarapa towns. Each corridor has a different customer base and design language.
Government, professional services, film and screen, technology, science, engineering, port/logistics, education, tourism, food and wine.
Commercial anchors
Te Papa, Parliament, Cuba Street, Wētā, Zealandia.
Priority sectors
- Government: use specific service evidence, clear coverage and frictionless enquiries.
- professional: use specific service evidence, clear coverage and frictionless enquiries.
- technology: use specific service evidence, clear coverage and frictionless enquiries.
- creative: use specific service evidence, clear coverage and frictionless enquiries.
- hospitality: use specific service evidence, clear coverage and frictionless enquiries.