GA ApplicationsNew Zealand digital capability

GA Applications · New Zealand

Website design across Marlborough District

Marlborough District connects 2 city and town groupings and 11 locality guides. The strongest website strategy here connects that geography with sector-specific customer needs instead of repeating the same message for every place.

District and market context

A unitary region of dry valleys, globally known wine production, aviation heritage, aquaculture and the deeply indented Marlborough Sounds, with Blenheim and Picton serving different economies.

Wine and viticulture, food processing, aquaculture, forestry, port and ferry services, aviation, construction and tourism.

Commercial anchors

Vineyards, Omaka, river corridors and industrial areas; Marlborough Sounds, ferry terminal, Pelorus, vineyards.

Priority sectors

  • Wine: use specific service evidence, clear coverage and frictionless enquiries.
  • food: use specific service evidence, clear coverage and frictionless enquiries.
  • logistics: use specific service evidence, clear coverage and frictionless enquiries.
  • aviation: use specific service evidence, clear coverage and frictionless enquiries.
  • professional: use specific service evidence, clear coverage and frictionless enquiries.
  • Marine: use specific service evidence, clear coverage and frictionless enquiries.
  • tourism: use specific service evidence, clear coverage and frictionless enquiries.
  • aquaculture: use specific service evidence, clear coverage and frictionless enquiries.
  • wine: use specific service evidence, clear coverage and frictionless enquiries.
  • trades: use specific service evidence, clear coverage and frictionless enquiries.

Cities and towns