GA ApplicationsNew Zealand digital capability

GA Applications · New Zealand

How the New Zealand location platform is built

The platform starts with official geography and public sources, then connects each level of place to a clear business and customer purpose. The aim is a useful information architecture: broad enough to navigate nationally and specific enough to guide practical website decisions.

Evidence and structure

  • Official region, council, city, town and locality relationships
  • Dated Stats NZ and council sources
  • Distinct sector, development and customer context
  • Clear internal links between geography, services and industries
  • Semantic, accessible text available without animation

Content principles

  • State only supportable facts and avoid invented achievements.
  • Keep cultural and historical context substantive and source-aware.
  • Write for real decisions rather than keyword variants.
  • Review changing population, development and service information.

Source framework