Reading the 2023 Census for your region

Why this matters

Useful digital strategy joins accurate information with a clear customer purpose. How Stats NZ regional data informs accessible design, local content and customer journeys through official geographies, statistical areas and census years.

The principle is practical: publish information that helps someone decide, organise it so people and crawlers can follow the relationships, and keep important text available in semantic HTML. Evidence should be dated where it changes, linked where a reader may want to verify it, and translated into a clear design or content decision.

Practical takeaways

• Name the census year and geographic unit.
• Use demographics to improve accessibility and journeys, never to stereotype people.
• Link the official source so changing information can be reviewed.