GA ApplicationsNew Zealand digital capability

GA Applications · New Zealand

Website design across New Plymouth District

New Plymouth District connects 1 city or town grouping and 9 locality guides. The strongest website strategy here connects that geography with sector-specific customer needs instead of repeating the same message for every place.

District and market context

A near-circular region visually anchored by Taranaki Maunga, with surf coast, high-productivity farming, engineering and energy capability, arts and complex land-confiscation history.

Energy, engineering, dairy, food production, manufacturing, construction, arts, tourism and professional services.

Commercial anchors

Coastal Walkway, Port Taranaki, Puke Ariki, Len Lye Centre.

Priority sectors

  • Engineering: use specific service evidence, clear coverage and frictionless enquiries.
  • energy: use specific service evidence, clear coverage and frictionless enquiries.
  • professional: use specific service evidence, clear coverage and frictionless enquiries.
  • trades: use specific service evidence, clear coverage and frictionless enquiries.
  • food: use specific service evidence, clear coverage and frictionless enquiries.
  • arts: use specific service evidence, clear coverage and frictionless enquiries.

Cities and towns