GA Applications · New Zealand
Website design across Queenstown-Lakes District
Queenstown-Lakes District connects 2 city and town groupings and 10 locality guides. The strongest website strategy here connects that geography with sector-specific customer needs instead of repeating the same message for every place.
District and market context
A region of contrasting identities: university and heritage Dunedin, high-growth Queenstown Lakes, inland gold and stone landscapes, farming districts, Waitaki heritage and the Catlins coast.
Education, health, tourism, construction, food and agriculture, technology, professional services, wine, transport and creative sectors.
Commercial anchors
Lake Whakatipu, Remarkables, airport and visitor precincts; Lake Wānaka, outdoor recreation and growing town centres.
Priority sectors
- Tourism: use specific service evidence, clear coverage and frictionless enquiries.
- hospitality: use specific service evidence, clear coverage and frictionless enquiries.
- construction: use specific service evidence, clear coverage and frictionless enquiries.
- property: use specific service evidence, clear coverage and frictionless enquiries.
- professional: use specific service evidence, clear coverage and frictionless enquiries.
- retail: use specific service evidence, clear coverage and frictionless enquiries.
- food: use specific service evidence, clear coverage and frictionless enquiries.